“Licensing is an important branding initiative for Candy Dynamics, allowing us to leverage our expansive and growing family of candy brands.
TOXIC WASTE CANDY LICENSE
The new licensees include H3 Sportgear (master apparel and accessories), License 2 Play: (Plush Figures, Plush Pillows, Fidget Toys) Centric Beauty/TASTE Beauty (Lip Balms) Super Impulse (Mini Collectible Blind Box and Blind Bag Toys) Inkology (School Supplies, Stickers, Stampers and Chalk), and Rasta Imposta (Halloween Costumes and Masks) Riding on the momentum, Surge Brands has signed the first best-in-class partners to create branded products for the retail market utilizing Candy Dynamics’ vibrant and zany characters, (including Mr. Retail sales for both brands have been growing at exponential rates and retailers, such as Walmart and Five Below, cannot keep shelves stocked fast enough.
These include Toxic Waste® Slime Licker® which recently sparked one of the biggest internet crazes and has become the top-trending candy on TikTok.
Responding to retailer demand for licensed product based on one of the hottest original candy brands in the market, Surge Brands, a leading global licensing agency for Candy Dynamics’ Toxic Waste® line of sour candy, has signed a roster of new leading licensees to create branded products based on candy phenom and retail sellouts Toxic Waste® Slime Licker® and Toxic Waste® Hazardously Sour Candy®.įollowing the massive success of Candy Dynamics’ first product launch, Toxic Waste® Hazardously Sour Candy–a popular, one-of-a-kind, double-action sour treat packaged in an iconic yellow industrial drum–multiple product lines have hit retail shelves. License 2 Play, Centric Beauty/TASTE Beauty, H3 Sportgear, Super Impulse, Inkology, and Rasta Imposta on board to develop merchandise based on the candy phenom disrupting and energizing the marketplace
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